Pure

Premiering in 2008, “Pure Aca Diamante” (officially it's “Pure Night” or just "Pure") is a very upscale discotheque on the main road through the Diamond Zone of Acapulco, across from the Fairmont Acapulco Princess Hotel. Officially, its capacity is 2,500, but in a short time it has proved capable of nearly 3,000 guests at once. The large facility (1,800 square meters or 19,400 square feet) has marble floors, 125 tons of air conditioning and two stages, one of them huge. Pure also has four enormous video screens and two video walls. Hundreds of lights – pin beam, rhythmic and robotic – illuminate the environment. There is a VIP section, naturally, as well as two “champagne rooms” with baths. The dance floor’s ceiling is twelve stories tall! The enormous sound system is the latest technology, of course. Live concerts have been hosted by well-known groups. Usually the music is provided by a DJ, who plays mainly disco, pop, house and electronica. Daily, from 11 pm on during high season. Fri-Sat only in the off season.