Acapulco Launches Image Campaign at National Level

(Acapulco, AN 27 December) Acapulco’s Secretary of Tourism Promotion, Jessica García Rojas, announced that in the first quarter of 2011 the city government will implement an intensive ad campaign with national media to counteract the ill effects of negative press in Acapulco. In the last half of 2010 Acapulco has suffered from news reports of violence, especially in the poor suburbs, leading visitors to have doubts about the security of the port city. Ms. García said that Mayor Ávila will appear in the media in the Federal District and in the State of Mexico to reassure tourists that the beaches of Acapulco are safe. She added that the best remedy for the negative press is to provide visitors with all the appropriate services. The testimony of those who have already come to Acapulco will greatly help to reassure those who are making their vacation plans.

Next weekend, 54,000 additional tourists are expected to arrive. Ms. García said, “So far this season we have not had one negative incident; everything has been very quiet.” She added that each department of the city government has an assigned set of tasks to make sure, on a permanent basis, that all visitors to Acapulco have a great stay.