Exec: Hotel Sector Is in Recovery

(Acapulco, ESu 1 December) Elvia Zavala Jiménez, general director of the Crowne Plaza Hotel in Acapulco, foresees an economic recovery for the hotel sector in Acapulco, starting with the year-end rush and continuing into next year. "For the first time in ten years," she says, "we have no more reservations. We are sold out for New Year's, almost a month and a half in advance. December's sales are up 5 percent over last year." She added that the December holidays should be "very interesting for Acapulco, with high occupancy rates, which is what current numbers seem to reflect." In addition, Zavala pointed to the increasing number of congresses and conventions booking into Acapulco for the year 2011. "We even have some reservations for Christmas and New Year's of next year," she said. "This is evidence that the economy is truly recovering." The executive noted that the convention and group sales business is essential to this performance. "It would be impossible to have such high occupancy rates based just on individual bookings."