SEFOTUR Releases Results of the Long Weekend

(Acapulco, AN 4 November) The Secretary of Tourist Promotion (SEFOTUR) released yesterday the “official” numbers on the long weekend culminating on November 2 with the “Day of the Dead.” Guerrero welcomed 125,000 visitors, which led to hotel occupancy averaging 56.6% and an influx of $334 million pesos. Even though advance reservations were way down on the eve of the long holiday, the numbers improved because so many people arrived without having made prior arrangements. Acapulco welcomed 71,000 guests, with 54.3% occupancy and an economic impact of $183 million pesos. Ixtapa-Zihuatanejo received 48,000 people and $138 million pesos of income from tourism. Hotel occupation in Ixtapa reached 70.4%, while in Zihuatanejo it was 36.8%. The third point in Guerrero’s “Triangle of the Sun” is Taxco, where 5,000 visitors arrived to boost hotel occupancy to 46.5% and an income of $13 million pesos. SEFOTUR was quick to note all the tourist events in Guerrero that have attracted tourism, like the IV Nao Festival in Acapulco, currently in progress. The hope is that hotel occupancy, the main indicator of tourist activity, will rise above 70% in all three points of interest over the next long weekend, which begins November 12.